JESSICA SIMPSON (BEST)
A younger, trend-driven activewear customer with a feminine, playful approach to sport and lifestyle dressing. Designed for broader mass and off-price distribution including Walmart and Macy's Backstage, the assortment sits within the more elevated best tier, with greater emphasis on fashion, novelty details, trend-right silhouettes, branding, and elevated fabrications.
DAISY FUENTES (BETTER)
A more mature, value-conscious activewear customer focused on versatile, wearable pieces for everyday life. Designed primarily for the off-price market, including Burlington, the assortment sits within the better tier with an emphasis on commercial silhouettes, accessible fabrications, easy layering, comfort, and strong perceived value.
FALL 27 | CONCEPT DECK
SPRING 27 | PRINT RECOLOR DECK
ADDITIONAL IDEAS ...
SPRING 27 | CONCEPT DECK
